Week-in, week-out your Scout Group, Explorer Scout Unit or Network meets in the heart of your local community, but how many members of that community are not aware that scouting is happening just a stone’s throw away from their home, school, church etc.?
How many young people miss the opportunity to join and benefit from Scouting just because they don't know where and how to get involved?
Unfortunately, too many non-scouting parents and young people hear and see nothing about what scouting is doing in their community and what our Movement has to offer today.
Good public relations are important because they help strengthen the positive image of scouting in the local community. This makes it easier to attract support and tell people about modern scouting. Like everything in the media, it is vital that stories about Scouting are presented in a positive way, hopefully with an exciting and inspiring element.
Our Shouting for Scouting badge has been designed to help you publicise your group or unit within your local community and help you grow your membership, both young people and adults, gain increased recognition for scouting and help ensure everyone knows how to be part of the adventure.
To help it's a good idea to:
- Identify a member of your Group or Unit (maybe a parent or support) to act as your Media Co-ordinator. Their job will be to collect news stories and photographs and arrange for these to be passed to our County Communications Team. who will then contact the media with the aim of get coverage. You can email them on firstname.lastname@example.org
- Identify one or two members of your Group or Unit to be your Young Spokespeople. They need to be able to talk passionately about Scouting to interested parties.
To gain our Shouting for Scouting badge your group, section or unit members need to complete at least two of the following:
- Get your Colony, Pack, Troop or Unit’s ‘Everyday Adventure’ in print, in the local paper or on a website (not including scouting websites!)
- Design a poster about your section and arrange for it to displayed in your class room at school
- Take part in a publicity event or project to gain community awareness (at a school fete, supermarket, community fun day etc.)
- Or any other proactive way of ‘Shouting for Scouting’ locally.
- Where are the badges worn?
- The badge is worn on the left arm amongst the activity badges that the young person has earned.
Download these requirements ready for printing HERE.