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Image Publicity and Communication

Like most organisations, scouting works hard to promote and maintain a consistent, positive brand.

By brand we simply mean the thoughts and option’s that a person has when they hear the word ‘Scouts.’ It’s up to all of us to ensure that they associate scouting with providing skills for life, everyday adventure, challenge, fun, friendship and having a positive impact These are our main brand values.

To increase recognition, understanding and support for scouting, it is also important to use a consistent look and feel using our logos, colours, fonts whenever possible.

If you are promoting scouting locally please keep these points in mind when producing publicity materials such as websites, newsletters and social media.